About Us:

web2Wave is a SaaS platform that helps mobile apps optimize user acquisition through Web2App funnels, interactive quizzes, and personalized onboarding experiences. We work with app developers to improve user journeys from the web to mobile apps, increasing engagement and conversions.

We’re looking for a Product Manager to manage and enhance our clients’ Web2App funnels, ensuring they deliver high-performance onboarding experiences.

Responsibilities:

• Work closely with clients to define, optimize, and manage their Web2App onboarding flows.
• Collaborate with designers, developers, and marketers to create seamless, high-converting user experiences.
• Analyze funnel performance, track user behavior, and identify drop-off points to improve conversion rates.
• Develop and manage A/B testing strategies for continuous optimization.
• Gather client feedback and translate it into actionable product enhancements.
• Stay updated on industry trends and best practices in onboarding, retention, and mobile growth.

Requirements:

• Experience in product management (preferably in mobile apps, B2C services or onboarding solutions).
• Understanding of Web2App funnels, user acquisition, and conversion optimization.
• Client-facing experience – ability to communicate with and understand the needs of clients.
• Data-driven mindset with experience in analytics tools (Google Analytics, Mixpanel, Amplitude, etc.).
• Strong communication and project management skills to work across teams and with clients.
• Familiarity with A/B testing, UX design, and funnel optimization is a plus.
• Basic knowledge of web and mobile technologies (HTML, CSS, JavaScript) is a plus.